Making customers into partners with Opus Together™
After three decades of steady growth in the telecommunications industry, Opus wanted to begin the next chapter by taking a fresh look at how they defined their products.
Our continued relationship since rebranding Opus in 2014 meant we started the project knowing the Opus story and their values. We kept those brand values at the forefront of our thinking as we examined their aims within a landscape dramatically changed by Covid.
Their customer partnership approach sees Opus immerse itself within organisations to understand the needs of each customer. This approach became championed in the new name Opus Together™.
Working closely with each team across the business, we set about humanising the language used when talking about the products and settled on just six core products.
The result is a product strategy that fully aligns with the brand and a compelling, authentic campaign the sales team can confidently stand behind.
They facilitated discussions that helped us take a step back from the work we’re so close to. We fully embraced their mantra of ‘saying less’ and are excited to move ahead.
Special thanks to: Joe Jeffries.
