About us

We’re an independent branding and design agency for organisations facing growing pains. We craft creative that helps you move forward and feels authentic and easy, because it is when you put reason first.

Who we are

From the Peak District to the South Downs, our team brings together a mix of skills, experience and perspectives, united by a shared belief that how we work with people is as important as the work we make.

  • Chris James

    Creative Director

  • Sarah James

    Director

  • Jasmine Paradine-James

    Designer and Brand Strategist

  • Kit Porter

    Designer and Developer

  • Ellie Judd

    Designer

Our track record of change

They crafted a brand experience that reflects who we are and where we’re going with purpose.
Tom Lever Founder, Orange Property
They’ve helped all of our team understand what we’re about and solidified how we talk about ourselves. The brand work that followed is phenomenal.
Adam Sheldon Founder, Big Egg Films

Selected clients

  • Barrow Cadbury Trust
  • Comic Relief
  • King’s College London
  • M&S
  • Nesta
  • RSA

What we do

Strategy and writing

  • Workshops
  • Strategy and architecture
  • Vision, values and mission
  • Naming
  • Positioning and proposition
  • Verbal identity
  • Tone of voice
  • Copywriting and messaging

Brand and creative

  • Logo design
  • Visual Identity
  • Guidelines and toolkits
  • Print
  • Environment and event branding
  • Report design
  • Digital
  • Animation
  • Website design and development
  • Packaging

Marketing and content

  • Content strategy and support
  • Campaigns and marketing
  • Brand guardianship
  • Photography
  • Video