Bringing unspoken values to light

The circular economy, homelessness and sustainable farming are a handful of subjects Just Economics provide crucial research for. This small but mighty powerhouse of researchers deserved a brand identity that matched the significance of their outputs.

A brand workshop helped the founders voice the values they’d been collectively following for years without acknowledgement. The new identity alludes to these values — close relationships with clients, honest data and a progressive approach — important to Just Economics and increasingly rare in their academic landscape.

We continue to support Just Economics with design that gives further impact to their analysis.

This branding project comprises brand guidelines, logo, print collateral, website, infographics and report design.

For the website, a bespoke, easy to use CMS allows the Just Economics team to present their work in an engaging way — moving away from lengthy documents that weren’t optimised for an online experience.

Pages from salmon farming practices report ’Dead Loss’.

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