Sowing the seeds for fruitful years ahead
Establishing their vineyard in Sussex presented Hoffmann & Rathbone the opportunity to take stock and evaluate their brand, communication and e‑commerce experience.
The brand discovery started with a half-day workshop held on the vineyard. Here, our understanding of the team’s approach to winemaking allowed us to define what H&R valued the most and how they wanted to be remembered by their audiences.
With a new brand strategy in place, we began evolving all of H&R’s communication; website, photography, packaging and social.
Art direction on new photography resulted in a wealth of polished product shots to use across the website and social campaigns with the added bonus of partnering with great local businesses.
Design touches include a sophisticated colour palette and bespoke illustration that honours the existing bottle design while giving each product an individual identity.
Designed with the essence of Hoffmann & Rathbone in mind, the new line of magnum packaging is refined and luxurious. Print finishes highlight and enhance the bespoke illustration, delivering an exceptional gift-opening experience.
Special thanks to: Big Egg Films, Olive Social, Jo Hunt and Liquorice Press.
